The Editors and Editorial Board of the JBRMR are committed to championing original academic papers that demonstrate method, academic rigor and integrity. Such a journal has a small, yet significant role in helping to enrich a wider understanding of a raft of issues of a macro and micro economic nature, and specialises in business and retail management. The JBRMR is already proving to be a respected platform for scholarly endeavour and as such welcomes your interest. No one continent or academic or business tradition has a monopoly on insight into business and retail management research, and thus a conscious effort is made to ensure JBRMR gives a truly global perspective.
The mission of this journal is to publish empirical research that tests, extends or builds business management theory and contributes to retail management practice. All empirical methods including qualitative, quantitative, fields, laboratory and combination methods and are welcome. In order to be published in JBRMR, a manuscript must make strong experiential and theoretical contributions and highlight the significance of those contributions to the management field. Thus, preference is given to submissions that test, extend or build string theoretical frameworks while critically examining issues with high importance for business management theory and practice. The JBRMR is not tied to any particular discipline, level of analysis or national context.